According to Sawyer Merritt on Twitter, community-driven efforts are amplifying participation in the Tesla referral program, as experienced participants encourage others to share their referral links after reaching their own yearly limits. This approach, as illustrated by Merritt’s post, demonstrates the growing business opportunities and network effects facilitated by Tesla’s digital referral system. The trend highlights practical applications in customer engagement and brand loyalty, as reported by Sawyer Merritt.

According to Sawyer Merritt on Twitter, Tesla is experiencing increased demand for the Model Y driven specifically by customers seeking its Full Self-Driving (FSD) feature. Tesla's referral program now offers an extra $250 bonus—totaling $500—for those whose code is used in FSD purchases, incentivizing both sales and AI technology adoption. A Tesla showroom employee confirmed a noticeable trend of buyers choosing Tesla primarily for its advanced FSD capabilities (Source: Sawyer Merritt, Twitter, Jan 12, 2026). This reflects a growing market acceptance of AI-powered autonomous driving technology and presents expanding business opportunities in the automotive AI sector.